The right lead, to the right rep, in the first hour.

We write lifecycle definitions both teams sign, score leads on fit and intent, and build routing rules that assign owners fast and fairly.

lifecyclestage=sqlhubspot_owner_id=round robinsla=first touch < 1h

Get a free audit Book a 30-minute call

Lifecycle and routinghow it fits together

What is included.

Everything is built in a sandbox first, tested, then moved into your live portal.

Lifecycle definitions

Entry and exit criteria for every stage, with the property that moves it.

Fit and intent scoring

Two scores that reps understand and can question.

Routing rules

Assignment by territory, segment or round robin, with fallback owners.

Speed-to-lead tracking

Time to first touch measured and reported by rep and source.

A scoring model you can explain to a rep.

Two scores, kept separate. Fit says who they are. Intent says what they did.

Fit attribute	Points
Industry in target list	+20
Company size 50 to 500	+20
Job title is decision maker	+15
Country in sales region	+10
Personal email domain	-25

Intent signal	Points
Pricing page visit	+20
Demo request form	+40
Opened 3 emails in 14 days	+10
Webinar attended	+15
No activity for 60 days	-20

Routing rules in plain language.

When	Assign to	Time to first touch
Demo request, region North America	AE pod East or West by state, round robin	1 hour
Demo request, rest of world	International AE, round robin	4 hours
Fit score high, no demo request	SDR team, round robin	1 working day
Existing customer	Account manager on the company record	Same day
Owner on leave	Fallback owner set per team	Same targets

Speed-to-lead, measured.

In a past setup, region-based assignment and an automatic welcome email gave 35% higher engagement and a faster first response.

Time to first touch, by rep and by source
Leads with no activity after 24 hours
MQL to SQL conversion by month
Rejected leads with the reason given by sales

How the work runs.

Week 1
Agree definitions
Workshop with sales and marketing on stages and handoffs.
Week 2
Build scoring
Fit and intent models built and tested on past deals.
Week 3
Build routing
Assignment rules, fallback owners and alerts.
Week 4
Measure
Speed-to-lead report and a monthly review.

What you keep when we finish.

Lifecycle stage definitions
Fit and intent scoring models
Routing workflows with fallbacks
Speed-to-lead dashboard
Review checklist

This is a good fit if

Leads wait days before anyone calls
Sales says marketing leads are poor quality
Assignment happens by hand in Slack

Not sure? The free audit tells you which service to start with.

Get a free audit

Related case study.

Lead nurturing and re-engagement workflowsClient engagement

B2B team

The challenge

New leads waited for a manual reply, and contacts who went quiet were never contacted again.

What we did

Lead nurturing workflow triggered by a form submission or import
Welcome email sequence for every new lead
Region-based assignment to the right sales rep
Re-engagement workflow for contacts with no activity in 60 days, with a personalised offer and a task for the rep

35%higher engagement from new leads

20%of dormant contacts reactivated within 2 weeks

Fasterfirst response from sales

Read the full case study

Common questions.

Short answers to what most clients ask before they start.

Still have a question?

Ask us on a 30-minute call, or write to info@revopsnexus.com. We reply within one working day.

Book a call Get a free audit

Only when you have enough closed deals to train it. Most teams start with a rule-based model.

Yes, if that data is synced to a HubSpot property.

Every routing rule has a fallback owner, so no lead waits for someone who is away.

More revops services.

Start with a free portal audit.

Read-only access, a written scorecard in ten working days and a fix list you keep either way.