Marketing Hub that hands sales leads they trust.

We set up forms, lifecycle stages, lead scoring and campaign structure so every contact arrives in sales with a clear stage and a clear reason.

lifecyclestage=mqlhs_analytics_source=paid_sociallead_score=fit + intent

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Marketing Hub onboardinghow it fits together

What is included.

Everything is built in a sandbox first, tested, then moved into your live portal.

Lifecycle stages with exit criteria

Marketing and sales agree in writing when a contact moves from lead to MQL to SQL.

Forms and progressive profiling

Short forms that ask for more over time, mapped to properties you actually report on.

Lead scoring on fit and intent

Two scores, not one: who they are and what they did. Sales sees both on the record.

Campaign and source reporting

UTM rules, campaign objects and a source report that leadership can read in one glance.

Lifecycle stages, written down.

This is the table both teams sign before we build. Each stage has an entry rule, an owner and a time limit.

Stage	Entry rule	Owner	Time limit
Subscriber	Opted in to the newsletter or blog	Marketing	None
Lead	Submitted any gated form	Marketing	Nurture for 30 days
Marketing qualified	Fit score met and one high-intent action	Marketing	Hand to sales in 1 hour
Sales qualified	Rep accepted after first conversation	Sales	Next step booked in 5 days
Opportunity	Deal created with amount and close date	Sales	Stage exit criteria apply
Customer	Deal closed won	Account management	Onboarding starts in 48 hours

Nurture flows we set up first.

Most portals need the same four flows on day one. We build them, then tune the content with your team.

Welcome series

Three emails after the first form, with a region-based owner assigned on entry.

Re-engagement

Contacts with no activity for 60 days get a win-back email and a task for the rep.

Event follow-up

Attended and missed versions, sent the same day as the event.

Sales hand-off

When a contact becomes MQL, the owner gets a task with the last three page views.

Deliverability, checked before the first send.

A good flow is useless if it lands in spam.

SPF, DKIM and DMARC records set on your sending domain
Subscription types match your consent wording
Bounce and unsubscribe handling tested
Send frequency rules so no contact gets more than three emails a week
Seed test to Gmail and Outlook before go-live

How the work runs.

Week 1
Map the funnel
Agree stage definitions, MQL criteria and the handoff to sales.
Week 2
Build the data layer
Properties, forms, lists and the scoring model in a sandbox.
Week 3
Wire campaigns
Email setup, domain authentication, UTM rules and campaign objects.
Week 4
Report and train
Funnel dashboard, source report and a recorded training session.

What you keep when we finish.

Lifecycle stage definitions document
Forms and properties mapped to reports
Fit and intent scoring model
Email domain authentication checked
Funnel dashboard and training recording

This is a good fit if

You have HubSpot but marketing and sales disagree on what a lead is
Your forms create contacts that nobody follows up
You cannot say which channel produced last quarter's pipeline

Not sure? The free audit tells you which service to start with.

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Related case study.

Lead nurturing and re-engagement workflowsClient engagement

B2B team

The challenge

New leads waited for a manual reply, and contacts who went quiet were never contacted again.

What we did

Lead nurturing workflow triggered by a form submission or import
Welcome email sequence for every new lead
Region-based assignment to the right sales rep
Re-engagement workflow for contacts with no activity in 60 days, with a personalised offer and a task for the rep

35%higher engagement from new leads

20%of dormant contacts reactivated within 2 weeks

Fasterfirst response from sales

Read the full case study

Common questions.

Short answers to what most clients ask before they start.

Still have a question?

Ask us on a 30-minute call, or write to info@revopsnexus.com. We reply within one working day.

Book a call Get a free audit

No. We build the system that campaigns run on. Your team or your agency runs the campaigns.

We tell you after the audit, based on what you use. We do not resell licences, so the advice is independent.

Yes. We check domain authentication, list hygiene and send frequency as part of every Marketing Hub setup.

More onboarding services.

Start with a free portal audit.

Read-only access, a written scorecard in ten working days and a fix list you keep either way.